The Midway
Event Space for Product Launches
Launch Boldly at The Midway
In San Francisco, the bar for product launches is high—and your event should be nothing short of spectacular. The Midway offers a fully equipped, high-impact venue that blends cutting-edge technology, flexible spaces, and creative production support to bring your product launch to life. Whether you’re revealing a new tech product, hosting an exclusive VIP preview, or producing a public brand experience, The Midway is built to deliver unforgettable first impressions.
In San Francisco, the bar for product launches is high—and your event should be nothing short of spectacular. The Midway offers a fully equipped, high-impact venue that blends cutting-edge technology, flexible spaces, and creative production support to bring your product launch to life. Whether you’re revealing a new tech product, hosting an exclusive VIP preview, or producing a public brand experience, The Midway is built to deliver unforgettable first impressions.
The Midway Is Designed for Product Launches
- Versatile Indoor + Outdoor Spaces – Ideal for full buyouts, activations, keynote presentations, and networking
- 360° Projection & Immersive AV – Tell your product story in a fully branded, multi-sensory environment
- Onsite Production & AV Team – Full-service lighting, sound, staging, and livestreaming
- Custom Branding Opportunities – From signage to projection mapping and more
- VIP, Press & Public Event Ready – Host intimate pre-launch gatherings or large-scale public unveilings
Event Spaces for High-Impact Events
The Midway is built for scale and creativity. With multiple spaces that can stand alone or be combined for full venue buyouts, your product launch can unfold across distinct moments—from press check-in and keynote presentations to product demos, afterparties, and influencer content creation.
- Ride – Our largest space for keynotes, live reveals, and interactive experiences
- CarreSel – Immersive 360° digital environment perfect for cinematic storytelling and product showcases
- Gods & Monsters – Ideal for VIP lounges, curated tastings, and exclusive press interviews
- The Gallery – Custom brand activations, step-and-repeat photos, or media zones
- The Patio & Observatory – Outdoor areas for receptions and registrations, influencer moments, or post-launch celebrations
Event Spaces for High-Impact Events
The Midway is built for scale and creativity. With multiple spaces that can stand alone or be combined for full venue buyouts, your product launch can unfold across distinct moments—from press check-in and keynote presentations to product demos, afterparties, and influencer content creation.
- Ride – Our largest space for keynotes, live reveals, and interactive experiences
- CarreSel – Immersive 360° digital environment perfect for cinematic storytelling and product showcases
- Gods & Monsters – Ideal for VIP lounges, curated tastings, and exclusive press interviews
- The Gallery – Custom brand activations, step-and-repeat photos, or media zones
- The Patio & Observatory – Outdoor areas for receptions and registrations, influencer moments, or post-launch celebrations
Built-In AV & Production Support
Product launches rely on flawless production—and at The Midway, it’s built in. Our experienced team provides concert-grade AV, lighting design, staging, and livestreaming capabilities to ensure your message lands with impact both in-room and online.
- LED walls, projection mapping, and immersive lighting
- Staging, sound engineering, and content playback
- Livestream and hybrid-ready capabilities for media and remote audiences
- Run-of-show management, rehearsals, and creative direction
Creative Customization & Branding
Make your launch look and feel like your brand from the moment guests arrive. We offer full customization options to transform the venue into your brand’s world, including:
- Exterior and interior signage opportunities
- Custom lighting, visuals, and immersive installations
- Themed build-outs, projection surfaces, and digital branding
- Step-and-repeats, press areas, influencer-friendly vignettes
Creative Customization & Branding
Make your launch look and feel like your brand from the moment guests arrive. We offer full customization options to transform the venue into your brand’s world, including:
- Exterior and interior signage opportunities
- Custom lighting, visuals, and immersive installations
- Themed build-outs, projection surfaces, and digital branding
- Step-and-repeats, press areas, influencer-friendly vignettes
Proven Experience with Tech, Fashion, Lifestyle & More
The Midway has hosted launches and branded activations for startups, global brands, and industry leaders. Our team understands the needs of press-facing product reveals, influencer-driven media launches, and high-touch B2B events—and we deliver with professionalism, polish, and creativity.
We work closely with your internal team or agency partners to make planning seamless and scalable, whether you’re managing an international debut or an invite-only preview.
The Midway is ready to help you create buzz, build excitement, and deliver a product experience your audience won’t forget.
Discover The Perfect Space for Your Vision
The Midway’s spaces adapt to your product launch’s scale and energy—book individually or combine for a seamless experience.
The Midway’s spaces adapt to your product launch’s scale and energy—book individually or combine for a seamless experience.
Ride
Command attention with a high-impact product reveal in our largest space—built for keynotes, live demos, and immersive brand takeovers.
Capacity: Standing: 1,500, Seated Theatre: 700, Seated Banquet: 400
Room Size: 12,000 sq. ft.
Stage Dimensions: 35 ’x 24’
AV: Funktion-One EVO Soundsystem; 30 ft 4.8 MM LED Video Wall
WIFI throughout
Gods & Monsters
Create exclusivity with a sleek lounge ideal for press interviews, VIP previews, and curated tasting experiences that feel elevated and personal.
Capacity: Standing: 350, Seated Theatre: 150, Seated Banquet: 90
Room Size: 2,850 sq. ft.
Stage Dimensions: 20’ x 10’
AV: Funktion-One Evo Sound System; 13 ft 4.8 MM LED video wall; LightLink LM
WIFI throughout
CarreSel
Captivate your audience in a fully immersive 360° environment—perfect for cinematic storytelling, animated unveilings, and bold visual moments.
Capacity: Standing: 175, Seated Theatre: 100, Seated Banquet: 70
Room Size: 1,700 sq. ft.
AV: Danley Sound System; 3 point projector video mapping system for seamless digital wallpaper installation; 7K central laser projector & screen
Gallery
Make a branded first impression in this versatile space for step-and-repeats, check-in, activations, and press-ready welcome zones.
Capacity: Standing: 250
Room Size: 2,500 sq. ft.
AV: Funktion-One Sound; Additional AV available upon request
Patio
Host an outdoor reception, influencer moment, or casual demo in this stylish, heated space with flexible layout and open-air energy.
Capacity: Standing: 400, Seated Theatre: 170, Seated Banquet: 150
Room Size: 3,800 sq. ft.
AV: Funktion-One Sound; Modular stage (upon request); LED video wall (upon request); Additional outdoor sound (upon request)
The Observatory
End on a high note—or start with a view. This rooftop-style space sets the scene for post-launch cocktails, VIP toasts, or social content capture.
Capacity: Standing: 200, Seated Theatre: 110, Seated Banquet: 88
Room size: 1,500 sq. ft.
AV: Available upon request
TRUSTED BY INDUSTRY LEADERS:
Frequently Asked Questions About Product Launches at The Midway
What makes The Midway a unique venue for product launches?
The Midway is a high-impact event venue in San Francisco’s Dogpatch neighborhood, purpose-built for creative, immersive experiences. With advanced AV, 360° projection, and flexible space design, it’s the ideal environment to showcase your product in a way that grabs attention and drives engagement.
What types of product launches can be hosted at The Midway?
We host B2B and B2C product launches, media previews, investor unveilings, brand activations, influencer events, and VIP receptions. Whether you’re planning a private press event or a public brand experience, The Midway adapts to your format and goals.
What features make The Midway ideal for product launches?
Our venue includes:
- Multiple immersive event spaces
- Full-service AV, lighting, and live streaming
- 360° projection and branded visual environments
- Indoor and outdoor areas for launch sequences, receptions, or demos
- In-house culinary and bar program for polished hospitality
Can The Midway support live streaming and hybrid product reveals?
Yes. Our production team supports full livestreams, video capture, and hybrid event integration—ensuring your launch reaches both in-person and remote audiences with professional polish.
What branding and customization options are available?
We offer extensive branding support, including:
- Projection mapping and LED screens
- Custom lighting and decor
- Branded signage and wayfinding
- Build-outs, step-and-repeat walls, and sponsor activations
What event spaces are available for product launches?
Ride – Our largest space, ideal for reveals, keynotes, and experiential activations
CarreSel – Immersive 360° room for cinematic storytelling and branding
Gods & Monsters – Lounge-style VIP room for private previews or influencer moments
The Gallery & Patio – Great for registration, media zones, or cocktail receptions
The Observatory – Rooftop-style outdoor space for casual afterparties or social content moments
Does The Midway offer in-house catering and bar services?
Yes. Our culinary team delivers flexible, upscale catering options including passed bites, themed stations, seated meals, and full-service bar packages—ideal for media, VIP, or public-facing launches.
How do I book a product launch at The Midway?
Reach out to our event specialists to schedule a walkthrough or request a proposal. We’ll collaborate with your internal team or agency to plan and execute a launch that exceeds expectations.
What types of brands have launched products at The Midway?
We’ve partnered with tech leaders, creative agencies, lifestyle brands, and startups to produce product reveals, press events, and activations that make headlines and create momentum.
What sets The Midway apart from other launch venues in San Francisco?
Unlike traditional venues, The Midway offers immersive AV, flexible space design, and deep production experience—allowing you to create a launch environment that reflects your brand, captivates your audience, and makes a lasting impact.
