Steph Curry’s Under Armour Birthday Celebration at The Midway
San Francisco Event Space News | 2/21/2025
An Exclusive Celebration During NBA All-Star Weekend
During the 2025 NBA All-Star Weekend in San Francisco, Stephen Curry celebrated his birthday at The Midway, with Under Armour hosting an exclusive event that brought together a curated mix of music, entertainment, and high-profile guests.
With performances by Chase B & DJ Commando, as well as appearances from Fabolous & Jeremih, the evening underscored how a thoughtfully designed space can set the stage for a seamless and engaging event.
A Custom Layout for an Immersive Experience
The Midway’s versatility allowed for a customized event layout, making use of multiple spaces to create a unique atmosphere:
- Outdoor Event Spaces – Patio and The Observatory: Multi-use areas that provided a dynamic environment for both socializing and activations.
- Gallery Event Space: Transformed into an immersive experience, showcasing some of Curry’s most iconic career moments in a creative and engaging way.
- Gods & Monsters Event Space: Our live performance space was reimagined as a sleek, intimate lounge, providing the perfect setting for music and entertainment.
Adding to the evening’s exclusivity, a one-of-a-kind luxury vehicle was displayed on our outdoor patio, further highlighting how The Midway’s flexible event spaces accommodate everything from performances to brand activations.
Event Production Partners
A successful event requires a strong team. This evening was brought to life with the expertise of:
- Event Production: SEG Services
- Furniture & Design: Novo Studio
- Event Photography: Sam Khedr
The photos from the evening capture the energy and creativity that went into making this a standout celebration.
#NBAAllStarWeekend #StephCurry #EventProduction #SanFranciscoVenues #CorporateEvents
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Let us know how we can help with your organization’s event needs. The Midway customizes events of all types and sizes with our versatile spaces, culinary options, and technological know-how for maximum impact and a successful experience.
Whether you are in early planning stages or interested in discussing specifics, please contact us for more info.
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